In light of a shortage of nurses in the NHS, we were commissioned to produce a campaign to increase the awareness of the backbone keeping the NHS running. In order to create a powerful narrative we interviewed a nurse who migrated to the UK to work for the NHS and showcased her perspective on why she became a nurse.

This beautiful vignette captured her raw emotions in full display and the words she spoke gave us a clear insight into the life of somebody that none of us could live without.

In creating this content, we were reminded about the lifeblood behind our healthcare system and the humans that work tirelessly to cure our ailments and extend our lives.

Georgia discusses what the nursing profession means to her and why she made the decision to devote her life to saving lives and caring for others.

To accompany this moving case study we created the unique hashtag #heartsofnurses to encourage engagement.